Advertising
We make sure the right people know you exist.
And that they think of you when they need what you offer. Advertising at Edge builds awareness and mental availability, and captures demand when it's there. Mostly on Meta and Google, always on the channels where your audience spends its time.
Meet Bram
Bram
Van der Hallen
Leads the online marketing team at Edge.
- Meta Ads
- PPC
- Performance marketing
- Bidding
- Creative testing
- Attribution
- Ad tech and analytics
He shares what works
Bram posts about Meta Ads, bidding, creative testing and attribution, for marketers across Belgium and beyond.
He wrote our measurement rules
What you can add up across ad platforms and analytics, what you can't, and at which level you should ask for a number. With the measured proof next to each rule.
He knows the local channels
He built our knowledge base on the Ad Manager of DPG Media, one of the biggest media groups in Belgium and the Netherlands, from the interface to the measurement.
At a glance
What you can add up, and what you can't.
Illustration, not client data.
How we work
- Reach
We don't only invest in what's measurable. Steering on clicks alone undermines your growth tomorrow.
- Measure
We measure honestly, and we say things as they are. Content over packaging.
- Experiment
Best practices are the start. We test to make the difference where it matters.
- Big tech
We point out where big tech misleads you, and keep working with it as long as it adds proportionally more to your results.
At a glance
Brand builds demand. Performance captures it.
Illustration, not client data.
Channels
Where we advertise
- Meta: Facebook and Instagram
- Google: Search and YouTube
- TikTok
- DPG Media
- Ads in ChatGPT
Clients
Strong companies we work for
They have the best or most distinctive product or service, or the best price. And at least one distribution channel in order.
Contact