AI · Zaela
It becomes you. Then it moves you.
Zaela is the platform Edge built to run its own agency, and now builds for other companies. Your company brain, with hands.
I · Mimicry
It becomes you.
High in the cloud forests of South America lives a butterfly called Zaela. It survives by mimicry: it takes on the colours and patterns of what surrounds it.
Zaela the platform does the same. Inside a company it takes on the shape of that company, through the guidelines you give it and the way your people use it. The more people and systems it touches, the more it looks like you and works like you. Its agents adapt on four layers.
- Layer 1How the work should look
- Layer 2What its agents can do
- Layer 3The undercurrent of your company
- Layer 4Its collective mind
II · The butterfly effect
And then, one beat of its wings.
What you do, faster.What you do, better.What you never could, within reach.
With your people, or entirely on its own.
For what's planned, and for what no one had thought of yet.
With the data you already have, and new sources, opened up for new insight.
Efficiency.Effectiveness.Serendipity.
What we do with Zaela
We run Edge on Zaela.
These are some of the agents our team works with every day. Each one started as a question that kept coming back.
Advertising and analytics
- Pull campaign data from Google Ads, Meta, LinkedIn, DPG Media and ads in ChatGPT, read-only, and analyse it.
- Build the monthly multichannel report and live dashboards.
- Check every Google Tag Manager container each night and flag what broke.
- Measure weekly rankings in Google and Bing, and visibility in AI assistants.
Research and strategy
- Map a client's competitors and score them on six pillars: traffic, search visibility, website strength, social reach, reputation and clout.
- Audit a company's full online presence, platform by platform.
- Find every place people talk about a brand, and what they say.
- Ask AI chatbots 100+ neutral questions to see how often, and how, a brand is mentioned.
Content and creative
- Research and write a publication-ready blog post, cover included.
- Design motion and video entirely in code, in the client's house style.
- Build print-ready brochures, presentations and proposals that stay on brand.
- Design logos, and test them in a soup of famous ones.
The daily work
- Spot sector news before it reaches the media.
- Log hours in our time tracker straight from a chat.
- Turn a domain name into a sellable website concept.
- And when the same request keeps coming back: build a new agent.
At a glance
Asked often? Then it becomes an agent.
Illustration, not client data.
For your company
Curious what Zaela could become for you?
Zaela is made by Edge.