Europe · Go-global partner for Chinese companies
You build a world-class product.
We win you customers in
Europe.
Edge is a digital marketing agency in Antwerp, Belgium. Online since 1996, AI-first today. We help Chinese companies get found, trusted and chosen in Europe: Google search, AI answers, advertising and automated lead generation, all in one place.
- Since 1996
- Working with ChinaConnect
Opportunity
A huge market, very few agencies to serve it
Hundreds of thousands of Chinese companies are looking for customers abroad, but few marketing partners really know Western markets. China has about 1,000 marketing agencies serving them, and only about 150 specialise in SEO for Western markets.
- 865,000
- registered Chinese companies going global (3 to 4 times more in reality)
- ~1,000
- marketing agencies in China serving them
- ~150
- agencies specialised in SEO for Western markets
Europe: one of the biggest prizes
- €559.4 bn
- EU imports from China in 2025, up 6.4% on 2024
- 27
- EU member states, with 24 official languages
- ~450 m
- consumers in the EU single market
- 89%
- of searches in Europe happen on Google (Sept. 2026)
Sources: Odys Podcast interview (Oct. 2026); Eurostat, as reported by Cyprus Mail (Apr. 2026); StatCounter Global Stats (Sept. 2026).
Challenges
Five expensive mistakes when going to Europe
World-class products still fail abroad. Usually not because of the product, but because of the way they are marketed.
- 01
‘Europe is one market’
Running one Google campaign for every Western country. Europe differs from the US, and countries differ from each other, even when they share a language.
- 02
Translation at scale
A plugin turns 10 English pages into 200 translated pages. Google sees spam: traffic peaks, then crashes, usually within three months.
- 03
One-channel mindset
‘Facebook ads will bring leads.’ Today buyers check you in many places before they ever fill in a form.
- 04
Buying guarantees
‘I spend 100k, guarantee me 100 leads.’ Anyone can fake 100 leads. What counts is qualified pipeline.
- 05
Speed without strategy
Shipping fast is a strength once the direction is right. Without strategy, you just get lost faster.
Europe
Europe is not one market
Even our home country shows it: Belgium alone has three official languages, and buyers in Antwerp, Liège and Eupen search, compare and decide differently. Language and tone, search behaviour, trust signals and channels change from country to country.
Our advice: start with 1 or 2 priority countries, prove it works, then roll out country by country. Not 24 languages on day one.
Localisation, not translation: keyword research per language, AI drafts reviewed by native speakers, correct hreflang and local trust signals. Fewer pages that fit the market beat many pages that only fit the dictionary.
The rules of the game
- GDPRPersonal data and consent. Fines up to 4% of global annual turnover.
- Cookie consentNo tracking without consent. Google needs consent signals to measure ads in the EEA.
- Digital Services ActTransparency rules for online platforms and advertising.
- Product Safety (GPSR)Since Dec. 2024, products sold online in the EU need an EU-based responsible operator.
- European Accessibility ActSince June 2025, many online shops and services must be accessible.
- EU AI ActTransparency rules for AI-generated content are phasing in.
Edge covers consent-proof tracking, privacy-friendly measurement, and compliant, accessible websites and ads. Legal advice comes from specialised partners; we are not lawyers.
Services
Our services, powered by AI
- 01
Market entry & positioning
Which country first, which segment, what makes you different. Search demand, competitor visibility and pricing reality, market by market.
- 02
AI-built websites
Built with AI, so faster and lighter: native content per language, fast pages, correct hreflang. No heavy platform to depend on.
- 03
SEO, GEO & AI visibility
Be found on Google, and recommended in ChatGPT, Gemini and other AI answers, where your buyers actually use them.
- 04
Search & social ads
Google and Microsoft Ads, Meta, LinkedIn, TikTok and Reddit. Fast tests first, then scale what works.
- 05
Automated lead flows
Leads that come in automatically: AI captures, qualifies and follows up, on GDPR-proof tracking with dashboards you can read.
- 06
Content & creative
Ads, visuals, video and articles. Faster with our AI tools, always checked by people who know the market.
AI-first
AI-first, people in control
Edge focuses strongly on AI to make every hour and every euro as effective as possible. For Chinese companies that means faster launches, in more languages, at lower cost.
- 01
Edge OS · Zaela
Our own AI platform. Specialised agents for SEO and GEO, competitor intelligence, content, design and reporting.
- 02
Websites built with AI
Multilingual sites built and updated with AI, without heavy platforms. Faster to launch, easier to localise.
- 03
Leads on autopilot
Automated lead flows: AI captures, qualifies and follows up leads around the clock, and hands warm ones to your sales team.
- 04
Content in every language
Ads, articles, visuals and video in many languages, always reviewed by people who know the market.
AI does the volume, people do the judgement: strategy, quality control and every final check stay human.
Sectors
A different plan per sector
| B2B manufacturing | E-commerce & D2C | AI & software | |
|---|---|---|---|
| Starting point | Strong product, little Western marketing experience | Brand built on marketplaces, now building its own site | Global product, crowded market |
| SEO difficulty | Lowest: biggest opportunity | Medium, less search-driven | Highest: red ocean |
| Main channels | Google SEO and Ads, LinkedIn, trade fairs | Meta, TikTok, Google Shopping, SEO | Google, Reddit, comparison sites, AI answers |
| First focus | Multilingual product pages, RFQ funnel, references | Own store, reviews, local delivery and returns | Positioning, product-led content, GEO |
| Success metric | Qualified RFQs and distributors | Revenue and repeat purchase | Trials, demos, paying users |
Where we start: B2B manufacturers. The largest group, the easiest SEO, and a natural fit with ChinaConnect’s partners in China.
Approach
Your first 90 days in Europe
Validate first, then scale. Fast where it helps, careful where it counts.
- Weeks 1 to 2
Validate
- Pick 1 or 2 countries
- Positioning and ideal customer profile
- Competitor and search scan
- Kick-off in China with ChinaConnect
- Weeks 3 to 6
Build & test
- AI-built landing pages
- Consent-proof tracking
- Tests on Google, LinkedIn, Meta or Reddit
- Automated lead capture
- Weeks 7 to 10
Learn
- Read real buyer signals
- Search terms and lead quality
- Feedback from sales
- Sharpen the message
- Weeks 11 to 13
Decide
- Go-to-market plan
- Budget and pace
- SEO and content roadmap for 6 to 12 months
- Joint review in China or online
Month 4 and beyond: scale the channels and messages that work, add the next country, automate what is stable.
Working together
Three ways to start
- Step 1
Europe Market Scan
One-off, about 4 weeks
- Search demand per country
- Competitor visibility
- Website and localisation audit
- Advice: entry country, channels, budget
- Step 2
90-day Launch Pilot
One market, one segment
- AI-built landing pages
- Tracking and consent setup
- Test campaigns with clear KPIs
- Go-to-market plan at day 90
- Step 3
Growth Partnership
Monthly retainer
- SEO, GEO and content
- Search and social ads
- Extra countries and languages
- Quarterly strategy review
Transparent commitments: media budgets are paid at cost and Edge takes no commission on media spend; fees are tailored to the scope. We don’t promise ‘100 leads’. We commit to a clear plan, transparent spend and steady improvement of qualified results.
Partners
Two partners, one bridge
ChinaConnect builds trust and connections in China. Edge wins you customers in Europe. One team, one plan, one report.
ChinaConnect
In China
- Meets you face to face, in Mandarin
- Understands Chinese and European business culture
- Briefs, aligns and builds trust
- Strong partners in China
- Discovery trips to Chinese companies
ChinaConnect was founded in Antwerp in 2017 by Jun Jiang, who has lived in Belgium since 1988.
Your company
From the first meeting in China to customers in Europe.
Edge
In Europe
- Market and channel strategy
- AI-built websites and content
- SEO, GEO and AI visibility
- Google, Meta, LinkedIn, TikTok and Reddit ads
- Automated lead flows and reporting
We also work with partners such as NIRA, the Global New Industrial Revolution Alliance in Hong Kong, to reach more companies going global.
Already live
hangzhou.be and hefei.be
City business portals built by Edge, running on Zaela (Edge OS), with ChinaConnect as partner. Each lists 100 companies in Dutch, French, English and Chinese, bringing companies from Hangzhou and Hefei into Europe.
Self-service, guided by AI. Companies can also start on their own via Zaela: AI guides them step by step, in their own language, with our experts stepping in whenever needed.
About Edge
Digital marketing since 1996, AI-first today
- 1996
- online marketing since the early days of the web
- 8,000+
- domain names owned, used for search and AI visibility
- 100,000+
- marketers follow our digital lead Bram Van der Hallen on LinkedIn
Trusted by
We already work for ChinaConnect: company profiles and animated films on iFlytek, Lenovo (LCFC), ZeroG and Tongqinglou for the China Deep Dive in Hefei (Oct. 2026), plus the presentation and film for the Shanghai Discovery Trip.
FAQ
Questions you may have
Can we communicate in Chinese?
Yes. Through our partner ChinaConnect you can meet face to face in China and talk in Mandarin. Execution in Europe is done by the Edge team; reports are in English, with Chinese support from ChinaConnect where needed.
Where are you based?
Edge is based in Antwerp, Belgium (Oudesteenweg 87 bus 3, 2060 Antwerpen). ChinaConnect is also based in Antwerp and has strong partners in China.
Can you guarantee a number of leads?
No, and nobody should. Anyone can buy fake form fills. We commit to a clear plan, transparent spend and steady growth of qualified opportunities. Sometimes organic traffic goes down while qualified leads go up: we measure what really matters.
What budget do we need?
Fees are tailored to the scope. Media budgets are paid at cost: Edge takes no commission on media spend. As a market reference, full-service international SEO for Chinese companies typically costs $4,000 to 6,000 per month (Odys Podcast interview, Oct. 2026).
What is the difference between GEO and SEO?
GEO (generative engine optimisation) is built on the same foundations as SEO: technical quality, content that answers real questions, authority, and presence in places AI looks, such as Reddit, reviews and media. How much to invest depends on whether your buyers really use AI to research.
Do European rules affect marketing?
Yes. GDPR, cookie consent and the Digital Services Act shape how tracking and advertising are set up. We build by the rules from day one; legal advice comes from specialised partners.
Contact
Start with a conversation
Tell us about your product and target market, and we will suggest the first step.
Edge · Marketing in Europe
Tom Cuylaerts, founder
tom@edge.be
+32 495 261 260
Oudesteenweg 87 bus 3, 2060 Antwerp, Belgium
ChinaConnect · In Mandarin
Jun Jiang, founder
jun@chinaconnect.be
+32 499 351 345
Antwerp · chinaconnect.be